The risks of fraud, when it comes to offers and promotions, increase both in stores and on the web and businesses must be shielded.
As of November 18, offers, purchases for months without interest and special promotions will return as every year with the Good End with the purpose of reactivating the economy in Mexico.
With the health crisis caused by COVID 19, thousands of users have made online purchases their favorite way to purchase products and services. However, making purchases online often does not mean being exempt from fraud or theft.
The risks when it comes to offers and promotions increase both in stores and on the web, which is why Israel Gutierrez, CTO of A3Sec, presents some security tips to shield businesses that have an online store.
1. Shield customer payments
6 out of 10 Mexicans prefer to buy online than doing it in person and 65% choose to use their credit card according to the Mexican Association of Online Sales (AMVO). The best way to shield customer payments and avoid chargebacks is by using known payment methods that support the transaction process, are decisive in clarifying and provide good customer service.
Israel, an A3Sec specialist, emphasizes two crucial aspects for any business, the first is that you cannot be 100% free of fraud or cyberattacks, but there are tools that help us prevent them, since they are monitoring behavior trends of users, with what devices they navigate, in addition to their geolocation, all this for the benefit of buyers and businesses. The second important aspect is the way in which a possible violation of the systems is dealt with, since a timely detection and reaction to these attacks will not only shield the operations of the users, it will also guarantee maintaining an adequate image of the company, as well as maintaining a good customer experience.
2. How to protect yourself from sensitive data theft
E-commerce must take care of basic security elements, one of the most important is to keep private information safe by installing an SSL certificate. An SSL certificate is a digital certificate that authenticates the identity of a website and enables an encrypted connection. SSL stands for Secure Sockets Layer, this is a security protocol that creates an encrypted link between a web server and a web browser.
When a website is protected by this type of certificate, the acronym HTTPS (Hyper Text Transfer Protocol Secure) appears in the URL. If the website does not have an SSL certificate, only the letters HTTP will appear, that is, without the S for "secure". A lock-shaped icon will also be displayed in the navigation bar. This indicates that it is a reliable website where financial operations can be carried out safely.
3. How to act in case of misuse of the brand or business name
If someone uses a brand or the name of a business to profit from it, the owners must go to the competent authorities, in this case to the cyber police of their state.
You should never forget to notify customers immediately through the official website of the trade and social networks. It should be reported that there are third parties that are offering false offers, packages or sales and they are not real. It is essential to always maintain open and clear communication with your customers.
4. Constant verification processes
Finally, it is key not to forget that a responsibility that should never be overlooked is that each business maintains verification processes for the people who purchase a product and avoid accepting payments with credit or debit cards without verifying the identity or that do not have a PIN.
Haste and urgency is always the best argument for someone who wants to scam, be careful with those who are always in a hurry, those who magically get stuck to pay or have trouble doing so, that will always avoid a future problem.